Articles on PSD-to-HTML services
PSD to HTML/CSS Conversion Market –
A Year Later
A year ago we wrote a number of articles devoted to
the PSD-to-HTML market (afterwards they were collected in the e-book Introduction to PSD
to XHTML Services: Consumer Guide). It's a good time now to analyze changes
in this field: what's new, what tendencies have a positive or negative impact on
What It Is All About
PSD-to-HTML services help designers to save time on transformation their designs
into HTML/CSS code: you send or upload image files (Photoshop *.PSD, Illustrator
*.AI, *.PNG, etc.), select conversion and layout options, pay through an online
payment system (PayPal), and in a short time get a resulting
Markup Coding Market – Changes in 2009-2010
Definitely the PSD-to-HTML market has become more mature during
the past year. The number of companies that offer design slicing and other kinds
of image-to-markup conversion has increased up to 230+ (as per psdtohtmlcompanies.com,
May 2010). Providers are located in the USA (28%), India (15%), UK (6%), Romania
(4%), Australia (3%), Canada (2%), Ukraine (1%) and more than 30 other countries.
Along with a group of relatively large providers there is a number of small companies,
start-ups and freelancers who offer PSD-to-HTML conversion in different price segments
and with various options. Companies which specialize in narrow niches such as PSD-to-WordPress,
PSD-to-Drupal, PSD-to-Joomla, etc have also grown. On the whole, the past year indicated
more intense rivalry in the market.
Good news for clients here - stronger competition encourages better quality of the
produced code and higher level of customer service.
A market-specific production model has crystallized. The main promises
given by the market are A) Fast, B) W3C-validated and C) Cost-effective PSD-to-HTML
conversion. This means that the provider should have a seasoned client service department
which works in a very close marriage with production. HTML/CSS coders involved should
be good trained, know the latest web-industry standards and be able to work quickly
and flawlessly. Strong project management and reliable testing and QA complete the
image of an effective markup coding company.
PSD-to-HTML services proved to be a trustworthy assistant for designers. The most
flexible cooperation model is when the designer is familiar with at least the basics
of HTML/CSS and can make minor "last minute" changes and tuning in a markup (such
as "move this 2px left", "make that word written in bold", etc.).
Several market-dedicated web resources have emerged. Among them
there is above mentioned psdtohtmlcompanies.com, as well as bestpsdtohtml.com
which successfully aspire to be a "one-stop-shop for any information related to
PSD to HTML conversion and CSS services."
Last but not least: in Google the number of search results for requests with core
market keywords has increased in several times that also indicates a growing popularity
The problem of choice
The reverse side of a strong supply is the problem of choice. To some extent it
can be considered as one of the negative aspects of the modern PSD-to-HTML market
because sometimes to select a provider takes much more time than to convert a design
into HTML/CSS code. Our recommendations given in the article How to Convert PSD to HTML
- The Best Option a year ago can be still helpful.
Summarizing the results of the last year, it is worth pointing out the following.
- 1. The PSD-to-HTML/XHTML/CSS market has become more mature and is now characterized
by more balanced supply (different price segments, market sub-specialization), higher
grade of competition, higher average level of quality and customer service.
- 2. PSD-to-HTML conversion providers have reaffirmed their right to be considered
as an effective member of division of labor in the web development industry, decreasing
costs of web projects without deterioration of markup quality.
- 3. The PSD-to-HTML services shorten image-to-markup conversion time and in this
capacity have found their own niche both in case of short-term periods of designer's
job overflow and in a regular cooperation with web-design studios and web development
- 4. The PSD-to-HTML conversion services have demonstrated their ability to be of
good assistance both in traditional website development and in coding templates
for open source content management systems (CMS) and blog platforms such as WordPress,
Drupal, Joomla, etc.
- 5. The PSD-to-HTML companies have supported proliferation of the latest Web standards
and website cross-browserability - and consequently helped to make the Internet
more unified, accessible, and easy to search.
At the same time the PSD-to-HTML/CSS conversion market is still on a relatively
active phase of its development and new exciting changes may be expected in the
About the Author
is a PSD to HTML/CSS and PSD-to-WordPress/Joomla company that has helped a lot of
designers and web companies to save time and money on conversion their designs into
perfect HTML/CSS markups.
July 21, 2010
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Read also other articles:
conversion services - A new fad or a new market need?
2. 20+ Benefits of PSD-to-HTML/CSS
3. How to get the most
out of PSD-to-HTML/CSS slicing services